Students who are good in designing and conceptualizing store displays, whose dream is to work in fashion chains or retail stores can have a dazzling future in Visual Merchandising. The task of a visual merchandiser is mainly to develop, form and execute in-store visuals including other store displays so as to attract customers to explore the store’s goods. These professionals utilize the spontaneous buying attitudes of customers to gain excellent store profits.
Courses and Eligibility
Besides completing 10+2 in any stream, the other required criteria for getting admission in Visual Merchandising are to have great imagination, aesthetic sense and a flair for designing as well as intermingling technology and creativity. A graduate level degree in Fashion or Visual Merchandising is considered to be an asset for building a prospective career.
To have working experience in consumer psychology along with a background in retail or design is an added advantage. Retailing experience gives a better understanding of the operation of retailing business whereas, knowledge of art, design and fashion industry forecasts and trends help in becoming a superior Visual Merchandiser.
Visual Merchandising offers both certificate and diploma courses. It’s even taught as a topic in courses related to Fashion Designing, Fashion Merchandising, Graphic Designing and Interior Designing.
There are Bachelor’s Degree Programs in Visual Merchandising. Graduating in Visual Merchandising, Fashion Design, Graphic Design, Fashion Sales, Fashion Merchandising, Fashion Management, Retail Management, Marketing and Business can lead to a profitable career as a visual merchandiser, manager or director. Students pursuing a four-year graduate degree course get a complete knowledge of the usage of 3D design software along with visual merchandising concepts, strategies and techniques.
Further, there are Associate Degree Programs also. A candidate satisfying the necessities of a 2-year Associate Degree Program in Fashion merchandising can pursue A Career in Visual Merchandising. Associate Visual Merchandising Degree courses offer fundamental know-how of creating eye-catching in-store displays and setting-up competent store layouts.
The main areas where visual merchandising programs focus are:
- Retail Store Layout
- Idea about the Display of Colors
- Window Displays
- Super market merchandising details
- Store Decoration
- Aligning and presenting fixtures and display
- Furniture and equipment presentation details
- Designing interactive installations
- How to make the perfect blend of music with installations for enhancing interaction with the customers
- Innovative and novel use of communication tools that would attract customers
- Insight into attention grabbing ploys that are applied in visual merchandising and retail design
- Exploring novel avenues in the field of electronic retail experience
- Installing dynamic fixtures in the retail stores
- Looking out for convergence of fashion design, architecture, interior design, music
- Proper use of graphic displays
Though in India, Visual Merchandising Career is just in its stage of infancy, its future prospect is excellent since, the demand of Visual Merchandisers is anticipated to zoom out in near future. As much as the number of five star hotels, shopping malls, retail outlets, discotheques and boutiques will increase, Visual Merchandising jobs will take a huge leap.
Presently, besides the jobs offered by reputed companies like Westside, Pantaloon, Shopper’s Stop, Titan, Lifestyle, Ebony, Mango, Wills Sports etc., there is an up-coming opportunity in online trade space for Visual Merchandisers.
Specialists are looked-for in Credit Card penetration, electronic payment processing and Internet which demands the adaptation of the basics of retail display and design to the web standard exclusive idiom, technologies and consumer behaviour.
Qualified professionals capable of straddling both Visual Merchandising and web design are required for Online Retailing. Theme-based merchandising professionals are in demand for arranging weddings, birthday parties and parties for special occasions like Valentine’s Day, Diwali, Christmas etc.
With the realization of the affirmative impact of “visual display”, which is capable of inviting grand consumer traffic in retail stores, the retailers conclude expert Visual Merchandisers are in demand nowadays.
Visual Merchandisers are offered job opportunities in exhibitions, five star hotels, boutiques, shopping malls, online fashion stores, theme party organizing companies, window designing of stores, mortar and brick retail stores, hotel lounge, elite boutiques etc. They are even recruited by Indian textile industry to arrange International exhibitions and to improve the artistic appeal of fabric. During festive seasons, when consumers just splurge in those retail stores, fashion boutiques and jewelry shops, comes the challenging career prospect of visual merchandising professionals who are expected to add on that extra dynamism to those shops and boutiques which attract consumers for their creativity in designs, graphics, lighting, interior decoration and window displays.
Institutes in India
Arch Academy of Fashion Art Design,
Plot No. 9, Govind Marg,
Opp. Police Station, Malviya Nagar,
Institutional Area, Jaipur,
National Institute of Fashion Design (NIFD)
SCO. 32 – 35. Madhya Marg,
Sector 8 C, Chandigarh – 160009
J D Institute of Fashion Technology
Hauz Khas Village,
National Institute of Fashion Technology
CA. Site No. 21, Sector 1,
27th Main Road, HSR Layout,
Bangalore – 560034, Karnataka
Haux Khas, Enclave Zone F-3
(Adjacent to Laxman Public School),
New Delhi – 110016
Opposite Hi – tech City, Madhapur,
Hyderabad – 500081,
GH Circle Gandhinagar 382007,
Old Mahabalipuram Road, (Near Tkiel Park),
Taramani, Chennai – 600113,
Wigan & Leigh College
86 – A, Central Avenue, Sainik Farms,
Mudra Institute of Communication
Shcla, Ahmedabad 380058,